Performance Marketing
Campaign Concepting, Paid Social Creative, Campaign Systems, Digital Advertising, Conversion-Focused Design, A/B Creative Exploration, Landing Page Design, Product Marketing, Cross-Channel Campaigns
Design That Drives Action
From enterprise SaaS to ecommerce and entertainment, I've designed performance marketing campaigns that balance compelling storytelling with clear business goals. Whether promoting product launches, driving webinar registrations, increasing subscriptions, or supporting demand generation, I create creative systems that perform across paid social, landing pages, email, web, and digital advertising.
SAP Migration
Workday Integration
Enterprise MCP Campaign
Extensive A/B testing on all ads
01Workato
As a member of Workato's Demand Generation and Social teams, I partnered closely with marketing to create high-volume paid social, digital advertising, and campaign creative supporting product launches, lead generation, and always-on marketing initiatives. I produced thousands of ad variations, social assets, and campaign deliverables while collaborating on A/B testing to refine messaging, creative executions, and optimize engagement across channels.
Switch Providers
Alexa Launch
02Comedy Central
Comedy Central's marketing team relied on digital campaigns to promote flagship programming and drive audience engagement at a national scale. I developed social, digital advertising, and promotional creative for targeted campaigns supporting The Daily Show, South Park, Broad City, Crank Yankers, and more—creating assets designed to increase tune-in, platform adoption, and viewer action.
Seed Paid Social
Kidpik email
Misc Paid Social
03MSA
Every piece of creative at My Subscription Addiction was built to drive clicks, conversions, and affiliate revenue. I designed paid social, promotional emails, editorial campaigns, and acquisition-focused creative that introduced readers to new brands and encouraged action. The strength of those campaigns helped establish lasting relationships with brand partners and ultimately influenced the company's strategy toward deeper sponsored partnerships and integrated marketing opportunities.
Closing Thoughts
Great performance marketing is rarely about a single ad—it's about building creative systems that can be tested, optimized, and scaled across channels. Throughout my career, I've partnered closely with marketing teams to develop campaigns that balance brand consistency with rapid iteration, supporting everything from paid social and email to landing pages and product launches.
